When it comes to planning travel, it feels like there are endless factors that go into crafting the perfect trip, and it can get overwhelming fast. So, who do travelers turn to when they need a hand?
According to a survey done by Faye Travel Insurance, we found that 23% of travelers prefer a human travel advisor, 18% rely on virtual assistants, 51% want a bit of both, and only 8% want to plan their trips themselves. Looks like most agree: having a real, knowledgeable person in your corner makes all the difference.
What is a travel advisor?
A travel advisor (or travel agent) is your personal trip planner and travel expert who designs, books, and supports your journey from start to finish. Unlike DIY planning or virtual assistants, travel advisors combine industry knowledge, insider access, and a human touch to make your travel seamless and special.
Why hire a travel advisor?
Travel advisors do more than just book flights and hotels; they craft personalized experiences tailored just for you. Here’s why millions of travelers rely on them:
1. Save time & stress less
Planning a multi-destination trip can take days or even weeks. Travel advisors handle all the nitty-gritty, from flights, accommodations, and transfers to tours and restaurant reservations, so you don’t have to.
“We don’t just book a client’s trip, but we walk with them until the trip is done. They can text us or call us while on location for just about anything, and we offer concierge-level service.”
–Cindi M., Travel Advisor
2. Get VIP perks & better prices
Many travelers assume travel agents cost more, but it’s often the opposite. Advisors have insider relationships with hotels, airlines, and tour operators, unlocking exclusive discounts, upgrades, and added value you won’t find online.
“One of my favorite things is surprising clients with something small that feels big, like a handwritten note or making sure their room has the view they didn’t even know they wanted.”
–Crystal P., Travel Advisor
3. Enjoy around-the-clock support
When travel mishaps happen, like missed flights, lost reservations, or any kind of change, you don’t have to navigate it alone. Your advisor acts as your advocate, rebooking and resolving issues quickly.
“I like to be on-call while they are at their destination, so if they have anxiety or nerves in a new destination, I am there to help them in any way that I can.”
–Ashleigh J., Travel Advisor
4. Travel like a local
Travel advisors bring you hidden gems and authentic experiences curated from years of destination expertise. Skip the generic tourist traps and discover local favorites and unique activities.
“I love going the extra mile. I always get to know my clients on a personal level and dive into details! Today, I actually set up a senior photo shoot in Santorini!”
–Shawn A., Travel Advisor
5. Personalized gifts & thoughtful extras
The best advisors go above and beyond to make their clients feel extra special with gifts, surprise amenities, or themed items designed around their trip.
“Every client that books with us gets a special bag of gifts depending on what kind of trip they go on. We will send them luggage tags, cruise tags, packing cubes, passport book covers, hand wipes for the airplane, etc.”
–Susan T., Travel Advisor
Types of travel advisors
Travel advisors come in all shapes and specialties:
- Generalists: Skilled at planning a wide range of trips and destinations. Great if you want flexibility and variety.
- Specialists: Experts in niche areas like luxury escapes, cruises, adventure travel, or specific regions. Perfect if you have an idea of where you want to go and what you want to do.
- Corporate/business advisors: Masters of business travel, handling logistics and efficiency for work-related travel.
How to choose the right travel advisor for you
Picking the right advisor can make all the difference. Keep these tips in mind:
- Check credentials: Look for industry certifications like CLIA, ASTA, or IATA to ensure professionalism.
- Ask about fees: Understand whether they charge service fees so there are no surprises.
- Read reviews: Client testimonials can reveal their reliability, expertise, and level of service.
- Communication style: Make sure your advisor listens carefully and understands your travel preferences.
- Availability: Consider how accessible they are during booking and your trip. Are they reachable when you need them?
- Match their expertise to your trip:
- If you already know exactly where you want to go (like a Disney vacation or a cruise), choose an advisor who specializes in that type of travel or destination.
- If you’re open to ideas or unsure where you want to go, a generalist advisor who knows a wide range of destinations can help you explore options and find the perfect fit.
Make your next trip a breeze
Whether it’s your first trip or your tenth, partnering with a travel advisor means more time enjoying and less time worrying. That’s why we partner with thousands of advisors who agree: no traveler should ever take off without Faye Travel Insurance.


